– My name is Abdelilah, I was born in Morocco and I have been living and working as a Lead UX / UI Designer in Dubai for the past four years. In Dubai I have been working for the Ministry of Human Resources and Emiratisation (MOHRE) that seeks to manage and empower talents, to develop and establish a knowledge-based economy according to the UAE Vision 2021. Together with my design team, I am providing digital solutions for thousands of businesses in the UAE to manage manpower.

After I joined MOHRE and redesigned their mobile app. The Ministry was awarded the first place for smart application as the Best m-Government Service Award. given by the the World Government Summit.

I have an education in Graphic Design and specialised in Digital Product Design during the last years. In my client projects I apply a human-centered approach, visual craft, and design thinking. I enjoy solving problems related to the human experience. I work with purpose, and I like creating products that contribute to a more sustainable and equitable world. Besides striving for a better world, I am also constantly trying to improve myself. I raise the bar higher with each and every design challenge that comes my way.

UX and product design is a dynamic field, constantly changing, just like many other industries are nowadays. I never stop learning more about design, business, UX, growth and how these disciplines merge together.

My Experiences

I have worked with many early stage technology startups from seed to series A stage. In Morocco I worked for startups such as Linkry and Footigo. Internationally, I have collaborated with a startup in Amsterdam called Veylinx and one based in London, called Lazyapp. I enjoy working with startups, as different innovative ideas can be explored and developed from scratch.

In the United Arab Emirates I have worked with big corporations to enhance the digital governmental services.

I am excited about the next chapter of my career and solving upcoming (design) problems that leave a positive impact on people's lives.

Licenses & Certifications

interaction design foundation
interaction design foundation
interaction design foundation

Selected Projects


Below a selection of previous projects that I have done for clients. Feel free to contact me for more details and to view the design of a particular project.

It is important to gain insights through the use of research tools and to be equipped with the right design tools. Digital tools are a great extension of traditional tools. However, they do not replace them. The best ideas often start with the use of pen and paper.

linkry events
Sketch app
after effects
Market Research
Usability testing

I believe that design and technology have the power to solve some of the world's biggest problems. However, as a designer we often underestimate how big of an impact we can make on the world by striving for a better experience through technology rather than just optimizing products and services for monetization and clicks. It’s important to always assess the ethical significance of product features.


I enjoy reading a variety of books. Reading books from other disciplines such as business, psychology, physics, history or philosophy sparks new ideas also for design projects. Ideas that would not have come to existence by just reading design related books. Reading helps me to become a better person. Below I share some of my favorites.

Good Stuff

Food for thought that might inspire you. Sharing is caring.

Let's Connect

I would love to build something great with you. Feel free to reach out for collaborations or just a Hello.